2021 Manuka Honey Market Impact of COVID-19 and Major Impacting Factors to Growth of the Industry by Key Players Comvita Limited, Oha Honey, Manuka Health New Zealand, Apihealth NZ Ltd., Wedderspoon

Wilmington, April 20, 2021: Axiom Market Research & Consulting (TM) added a report on the Global Manuka honey market. The study covers the analysis of economic indicators of major countries along with GDP, impact of COVID-19 on global food and beverage industry, government policies, business investments, key marketing strategies etc. The Global Manuka Honey Market is projected to grow at a CAGR of 5.85% over the forecast period of 2021 to 2027. The market is estimated and forecasted in terms of revenue (USD million).

Consumers across the globe are becoming health conscious and increased their demand for high-quality products. Manuka honey is a low-fat sweetener that is the best replacement for table sugar.  The common practice of usages of low-fat sweeteners is increasing the popularity of manuka honey globally. Manuka honey is produced from the nectar of the flowering manuka tree by European honey bees Apis mellifera.  The hives are moved to these areas dust ahead of the start of the flowering of the manuka trees so the bees are in place and ready to forage as the nectar is available at this time

The key competitor of the market includes Comvita Limited (New Zealand), Oha Honey (New Zealand), Manuka Health New Zealand (New Zealand), Apihealth NZ Ltd. (New Zealand), Wedderspoon (U.S), Mossops (New Zealand), Cammells Honey (U.S), Nature’s Way Products, LLC (U.S), Watson & Son Ltd. (England), Pure Honey New Zealand), Streamland (U.S), and among others.

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The global manuka honey market is analyzed based on nature, type, end-user, distribution channel, and geography. Manuka honey by nature is categorized into organic honey and conventional honey. Various types of manuka honey included in the study are UMF 5+ Manuka Honey, UMF 10+ Manuka Honey, UMF 15+ Manuka Honey, UMF 20+ Manuka Honey. Manuka honey is consumed by several industries like, bakery & confectionery, beverages, dairy products, pharmaceuticals, cosmetics & personal care. The major distribution channels of manuka honey include supermarkets, convenience stores, specialty stores, and online. The market is studied across major countries of North America, Europe, Asia Pacific and Rest of the World.

Manuka honey is containing low fat; therefore, its acceptance is increasing among health-conscious customers. Consumers are becoming aware of the benefits of manuka honey due to its high nutritional content. Consumers across the globe are becoming health cognizant and opting for natural and high nutritional products. This has contributed to the enlarged preference for honey instead of table sugar. Manuka honey is also known for its low-fat content boosting its demand. The growing application of honey is another factor contributing to the growth of the market.

Research Objectives of Manuka Honey Market Report:

  • Analyzing the outlook of the market with the recent trends and Porter’s five forces analysis.
  • Market dynamics, which essentially consider the factors that are impelling the present market scenario, along with growth prospects of the market over the forecast period.
  • Market segmentation analysis, including qualitative and quantitative research, incorporating the impact of economic and non-economic aspects.
  • Country-level analysis, integrating the demand and supply forces that are influencing the growth of the Manuka Honey Market.
  • Competitive landscape involving the market share of major players, along with the key strategies adopted for development over the past five years.
  • Comprehensive company profiles, covering the product offerings, key financial information, recent developments, and strategies employed by the major market players


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