The global high-efficiency laundry liquid detergent industry was projected at $7.01 billion in 2018 and is expected to hit $10.9 billion by 2025, registering a CAGR of 6.5% during 2018–2025.
The Covid-19 pandemic has a vital impact on the growth of the global high-efficiency laundry liquid detergent market and altered several market scenarios. The lockdown across various countries and ban on international travel has disrupted the supply chain and revenue chain. The report includes a thorough analysis of the Covid-19 pandemic on the growth of the global high-efficiency laundry liquid detergent market.
High-efficiency laundry liquid detergent are formulated to be quick-dispersing and low-sudsing to achieve efficient cleaning using high-efficiency washers. These detergents are designed to eliminate odor and freshen & brighten fabrics.
In addition, they hold dyes, dirt, and soil in suspension while operating in low water volumes. The home care industry is evolving constantly in response to changing consumer trends globally. Leading manufacturers in the region are continuously making efforts to develop sustainable, efficient, and innovative high-efficiency laundry liquid detergent products. In addition, formulation of liquid detergents to work efficiently in low temperature water is driving the market across the regions.
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Distribution channel, the supermarket & hypermarket segment accounted for three-fifths of the total high-efficiency laundry liquid detergent market revenue in 2018 and is projected to rule the roost during the estimated period. This is due to efficient supply chain and streamlined large scale operations which reduces per unit costs.
End user, Rising consumer awareness about product and extensive marketing & advertising by leading brands coupled with shifting consumer preference toward liquid based detergents fuel the growth of the segment. The commercial segment, on the other hand, would cite the fastest CAGR of 7.2% during 2018–2025.
The online sales channels segment is projected to grow at the fastest CAGR of 8.0% till 2025. Increasing penetration of the Internet coupled with rising number of deliver to doorsteps drive the growth of the segment.
North America held the major share in 2018, generating more than two-fifths of the total high-efficiency laundry liquid detergent market. High penetration of high efficiency washing machines in the region has boosted the growth. Simultaneously, the Asia-Pacific region is anticipated to register the fastest CAGR of 8.9% throughout 2018–2025. Rising urbanization, growing product awareness and omni channel approach by leading market players have resulted in increased demand for high efficiency laundry liquid detergents in the region.
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Some of the key players in the high-efficiency laundry liquid detergent market analysis includes Biokleen, Church & Dwight, Inc., Colgate-Palmolive Company, Ecolab Inc., Henkel AG & Co. KGaA, Procter & Gamble, Reckitt Benckiser Group plc, The Clorox Company, Unilever and Venus Laboratories DBA
Key Benefits for High-efficiency Laundry Liquid Detergent Market:
• The high-efficiency laundry liquid detergent market report provides an extensive analysis of the current and emerging trends and opportunities.
• The report provides detailed qualitative and quantitative analysis of the current high-efficiency laundry liquid detergent market trends and future estimations that help evaluate the prevailing market opportunities in the market.
• High-efficiency laundry liquid detergent market forecast is offered along with information related to key drivers, restraints, and opportunities.
• The high-efficiency laundry liquid detergent market analysis is conducted by following key product positioning and monitoring the top competitors within the market framework.
• The report provides extensive qualitative insights on the potential and niche segments or regions exhibiting favorable growth.
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