Progress accelerates on ALUX Properties’ $200 million Alpharetta tech-centric luxury multiplex: The Bailey

Developer unveils key players for the forthcoming development

ALUX Properties today shares progress and announces an impressive list of world-class partners assembled to bring The Bailey – a first-of-its-kind, multi-use regional development – to life. The state-of-the-art campus is slated to house an impressive array of lifestyle-meets-health features, from a luxury boutique hotel with conference space and comprehensive med-spa facilities to a medical office complex and luxury condominiums – in addition to coveted retail brands and high-end restaurants.

Located at 2650 Northwinds Parkway on a land parcel in the heart of Alpharetta spanning nearly five acres, The Bailey is set to break ground later this year. ALUX Properties has hand-picked the following best-in-class partners across a variety of industries to bring this exclusive project to life:

Capstone Healthcare
Crow Hospitality
Comer Capital Group
Valor Hospitality
WTS International
Atlanta Spine
Good Van Slyke Architecture
Compass Development
Shuler Hospitality Group
Winter Construction Group
Long Engineers

“Securing the right professional partners is critical to cement The Bailey’s position as a preeminent technology and lifestyle destination in the Southeast,” commented ALUX Properties Chairman and CEO Brandon Wheeless, the visionary behind the development. “This complex is on track to set the standard for what it means to be an innovative, technologically advanced community, and we anticipate that it will further bolster North Fulton County as a desirable regional hub for businesses, visitors and residents.”

The Bailey pays homage to its namesake Alpharetta family, who donated land for the Bailey-Johnson School, which gave African American students an opportunity to attend high school during segregation. The historic family cemetery, with a grave dating to 1881, is located near the mixed-use community.

About ALUX Properties
ALUX Properties is a global luxury design, building and management firm based in Atlanta. Leveraging innovative technological solutions, the company is committed to enhancing quality of life – one project at a time – and serving as a trusted source for cutting-edge design, superior quality and unmatched reliability in the real estate sector. For more information, visit

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Ashley Curtis

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