The firm will deploy full digital automation for personalized brand advertising and relationship building
August 20, 2021 — Based in San Diego, CA, Saxton Mortgage leverages technology to drive growth and deliver exceptional customer service. Founded in 2018, they’ve been early adopters of new technology in mortgage lending, and today they’re launching one of the newest digital advertising platforms offering full automation for the mortgage industry. By providing automated brand advertising for the firm and all of their loan originators through Adwerx, they continue to position themselves as an industry leader poised for growth.
Through the Adwerx platform, ad campaigns are created and launched automatically across Facebook and Instagram, as well as premium websites. All ads feature the firm’s branding and a loan originator’s face and contact information. These digital brand ads are personalized for each loan originator, enabling them to build their personal brand in their local areas, reach home buyers directly, and also stay top-of-mind with their referral networks.
“At Saxton Mortgage, we always have our eye on the newest technologies,” said Trent Ford, CEO at Saxton Mortgage. “Adwerx delivers tremendous value by automating a complicated and time-consuming process, and providing continuous brand exposure not only for our firm but for each individual at our firm.”
Mortgage companies have historically been locked out of automated advertising services due to compliance regulations. Adwerx’s proprietary compliance approval dashboard allows firms to decide whether or not to allow edits, then designates internal teams who can approve or reject ad creative if edits are allowed. The dashboard automates the communication flow between originators and the compliance team, making the process much less burdensome for their internal teams.
Adwerx can help deliver a 15% increase in productivity for sales producers by enabling them to grow and maintain a personal connection with the people important to their businesses through low-key, ongoing brand advertising. Loan originators also have access to a custom-branded AdStoreTM, where they can purchase additional ads targeting potential home buyers, past clients, and real estate agents based on geography or targeted to their CRM. Ads run on premium websites, social media, and streaming TV.
To learn more about Adwerx’s automated advertising solutions for your firm, visit enterprise.adwerx.com/mortgage.
About Mortgage Financial Services
In 2018, Saxton Mortgage, LLC was founded by Trent J. Ford, Chief Executive Officer, in San Diego, CA. Saxton Mortgage is a full-service mortgage lender specializing in providing exceptional customer service to satisfy all your mortgage financing needs. Our Team is committed to delivering the highest level of customer service to our clients to find the best option to meet your needs.
Adwerx delivers Advertising Automation as a Service for over 300 enterprises and over 250,000 individual customers. Always at the forefront of digital advertising best practices, Adwerx specializes in providing personalized advertising at scale for distributed sales teams across real estate, mortgage, wealth management, financial services, and beyond. Their ad templates are created using their unique FaceForwardTM advertising methodology, an approach to advertising that puts the company’s local salesperson on every ad, and is based on the psychological principles of trust and empathy that drive consumer behavior.
Using Adwerx, customers deliver these customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital advertising automation that increases brand visibility, boosts productivity by 15%, and reduces turnover by 42%. Learn more at adwerx.com.