Yerba Mate is a beverage that has all the benefits of herbal tea, strong as coffee, and flavors of chocolate. It contains caffeine but has multiple nutrients like antioxidants, amino acids, and other vitamins & minerals. Yerba Mate is an effective stimulant for the nervous system and refreshes with a better level than other caffeine beverages. It is highly consumed in central & southern parts of South America. In addition, Yerba Mate also helps in reducing fat, boost up energy, increase mental focus, blood-sugar level, and reduces the risk of a heart attack. There are varieties of yerba mate beverages available in the market such as canned iced tea, energy drinks, and bottled flavor tea. Other uses of Yerba Mate as raw material are from food, cosmetics, pharma, and dietary supplement manufacturers.
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COVID-19 Scenario Analysis:
- There has been a major disturbance in the supply of raw materials from Argentina, Brazil, and other producing countries and finished goods to South America.
- The demand for Yerba Mate has seen growth during the lockdown as people are now more health-conscious and restricting to non-vegetarian.
Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis
Yerba Mate has become one of the most popular beverage drinks in many parts of the world as a substitute drink to tea, coffee, and other beverages and due to the health benefits, the drink offers. Also, Yerba Mate contains high levels of anti-oxidant, zinc, selenium and other nutrients which increases the immunity, improves digestion, lowers the risk of heart diseases, reduces blood sugar level, obesity, stress, and consumers are being more health-conscious because of rapid growth in diseases which is driving the consumption of global yerba mate market. However, yerba mate contains caffeine which can cause insomnia, nervousness and high blood pressure in some people. Contrarily there are a smaller number of countries which consume yerba mate and people are also unaware of the beverage. But once introduced worldwide it can be a perfect substitute drink besides tea and coffee.
The global Yerba Mate Market trends are as follows:
New product launches to flourish the market
The launch of new products that contain many different ingredients and other flavors to satisfy the preference of different consumer have been launched by the market leaders. Yuyo Drinks Ltd. has a wide range of yerba drinks which can be used both as a hot beverage and cold yerba drink. The product “Yerba Zing”, “Yerba Mint”, and “Yerba Spice” have different flavors with yerba mate as a main ingredient and the other side ingredients which give the kick of the particular fruit or flavor. This drink has gained popularity because of ingredients that give refreshing new flavors and different feel every time.
Surge in usage in beauty & personal care industry and health supplements
Manufacturers have been focusing on moving to other industry verticals like the cosmetic industry as use of yerba in cosmetic products has increased. The demand for yerba mate powder has increased for manufacturing of soaps, moisturizers, conditioners, deodorant creams and other beauty products. Yerba mate reduces premature skin aging & hair fall, protects the skin and acts as a healing agent for the skin. Dietary supplement manufacturers use yerba mate to produce supplements that reduce fat and are an excellent source of energy for the gym freaks. It improves muscle contraction and reduces fatigue and contributes to a better physique.
Top Key Players: Pure ECOTEAS, Guyaki, Pure Leaf Naturals, Yuyo Drinks Ltd., Playadito, Aguantadora, La Virginia, Mate Factor, Amanda, LauroRaatz, Triunfo Leaf Naturals, and Guyaki
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